App Analytics Helps You Make The Right Decisions

Monitoring the performance of your application requires sophisticated tools. We all know the importance of being data-driven in this regard, but the fact is that it's how we interpret that data that makes the difference.

If you're not familiar with website and mobile analytics, knowing which tools to use can be confusing. Wve Labs is here to help. We can connect you with systems like Azure's Application Insights and Apple's App Analytics that help you jumpstart your growth.

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What Is Application Insights?

Application Insights is a versatile, flexible tool that, as its name implies, provides a variety of insights into how your application is performing. Some of the things it looks at include:

    Request rates, response times and failure rates

    Dependency rates, response times and failure rates

    Page views and load performance

    User and session counts

And more. In addition to being a tool for monitoring these metrics, Application Insights helps you detect and diagnose problems, measure the effectiveness of new features and, ultimately, build your user base.

App Analytics

Application Insights is just one tool for measuring and monitoring app performance. Apple's App Analytics provides useful insights for iOS apps that measure user engagement, monitor the effectiveness of your marketing initiatives, chart sales and monetization trends over time, and more. As part of the Apple Developer Program, Wve Labs has access to these and other useful tools.

Why Data-Driven Analysis Matters

Still not convinced of the benefits app analytics can have for your business? Here are a few things you can do with the right data sets:

  • Get a more robust picture of how your app is used, going beyond downloads to look at retention and engagement rates over time.

  • Identify who your core user base is and develop more personalized, targeted marketing that speaks to them directly.

  • Track the performance of various ad campaigns to determine which channels offer the best ROI.

App performance analytics provide benefits to more than just the marketing department. They can also highlight areas where future improvement is necessary. As such, the app data insights you get from monitoring tools like App Analytics are useful for broader business planning as well.

Working With Wve Labs

Wve Labs offers mobile app development in iOS, Android and wearable platforms. You can see some of the work we've done for our clients by browsing our product Portfolio or visiting our Press page. Beyond just great apps, however, we're also a partner for long-term marketing and more.

We offer these services in part because we believe in what we do, and we want to help our customers get their product out to a broader audience. Additionally, we understand that making sense of app data insights requires a technical, detail-oriented mindset, which we are uniquely able to provide. Using tools like Application Insights and App Analytics, we can bring clarity to your metrics and help you grow your business.

To learn more, get in touch with a team member and request a consultation today.