The cost per click (CPC) — or pay-per-click (PPC) — advertising model is one of the most enduring in the tech sector. It provides clear metrics for businesses looking to promote a product, but it also doesn't charge clients for advertising that doesn't deliver measurable results.
If you're looking to promote an app, a CPC campaign is one of the best ways of doing so. But where do you start, and how can you ensure you attract desirable demographics with your advertising? Wve Labs' CPC management services can help you answer these questions.
The cost-per-click advertising model is exactly what it sounds like — companies that place an ad pay a set fee every time someone clicks on it. This is contrasted with the cost-per-impression model, where sites charge advertisers a fee based on the number of times their ad is displayed.
Google and other major search engines use a bid-based form of cost-per-click advertising in which the advertiser sets a maximum amount they want to pay per each click. Then, this number, along with the advertiser's quality score, determines whether or not the search engine will display the ad when a user queries a specific keyword.
The actual implementation of a CPC ad campaign is less important than the value it offers for advertisers. Some of the most commonly cited benefits associated with CPC advertising include:
With CPC, you only pay when people click through to your website. This makes it the best value, particularly for companies with a limited advertising budget.
The CPC advertising model thrives on metrics — you'll know exactly how your ad is performing and see how many click-throughs are leading to sales or downloads.
A CPC ad campaign can begin right away — unlike SEO and content marketing initiatives, there's no need to wait for results.
CPC advertising puts you in control of the audience you want to reach and how. Use different keywords to target a specific demographic that's most likely to enjoy your product.
Of course, CPC advertising is just one way of promoting your product. For best results, it should be used in combination with other forms of outreach.
Wve Labs has extensive experience running CPC campaigns for the apps we create. We are proud to offer PPC management as part of our app marketing services. We can provide strategic support to make the launch of your product a success.
One of the main benefits of working with us is that, because we provide end-to-end service beginning with research, design and development, we know your app better than anyone else. As a result, we are in a great position to help you market it.
Los Angeles-based Wve Labs works with established businesses, startups and entrepreneurs around the country. Keep browsing our website to learn more about who we are and how we can help with all your social media and CPC app marketing needs.
Ready to begin? Get in touch with us today.