Getting your app to the users who can benefit from it most requires reaching them where they're most accessible. For many demographics, this means social media. Social media marketing can be a powerful tool for apps — after all, you're already going after a connected, tech-savvy cohort. For these users, traditional media is often not nearly as effective as social marketing.
Wve Labs can put together a social media marketing campaign that raises the profile of your app. As a comprehensive design and development firm, we learn about your product inside and out. As a result, we are well-positioned to recommend the best strategies for promoting it to social media users.
An effective social media strategy is just one tool in the app marketer's toolkit — but it's an important one. Here are a few of the many benefits it offers:
A targeted social media campaign is among the most cost-effective ways of promoting your app — there's little to no production costs involved like those associated with TV or radio, and there is no ceiling on the potential reach of a viral post.
Social media allows you to get granular in who you target — whether it's a specific age group or another demographic category, you often have more control over who you reach with social media than you do with traditional advertising.
An active social media presence ties into several other online marketing metrics, including a higher ranking in Apple App Store and Google Play results, greater visibility on user review sites and more.
One of the main benefits to social media app marketing is that you can see the results of your efforts in real time — views and clicks translate to downloads, all of which are measurable and trackable over the life of your campaign.
With little risk, clear rewards and quantifiable results, social media marketing is one of the best ways to promote your next app. Let us put together a package that leverages our tech expertise and creative insights to get your product to more users than ever before.
Wve Labs can provide customized social media strategies based on an in-depth consultation with your team, as well as our understanding of the space. As we design and test your app, we'll get to know your priorities as well as the potential audience for your product or service. With that in mind, we'll tailor our marketing efforts accordingly.
While many companies offer this type of bespoke marketing approach, few are in a position to begin it early in the development process. Where tech and art meet strategy, you'll find Wve Labs.
We are a Los Angeles-based team with a global reach. From our headquarters in the media capital of the world, we plan and execute social marketing campaigns that reach users directly, in a meaningful and impactful way.
Learn more by requesting a consultation with our team today. Use our contact form to reach out and tell us more about your project.