With the mobile app market growing exponentially, the number of apps you will be competing with keeps growing and growing. There are plenty of decisions to be made in order to help your mobile app stand out among the crowd. Figuring out who will develop your mobile app, what platforms you will launch on, your target market, and your feature list are just some of the many important decisions that you should take time in figuring out before beginning development and launching your mobile app on the iOS App Store and/or the Google Play store.

An important part of the initial stages of mobile app development is figuring out who is going to develop it for you. Are you going to go with a freelance developer, or an established mobile app development firm? If you choose to go with a mobile app development company, are they going to handle the design work too, or do you need to find a different app design agency? Finding a mobile application design and development company is the optimum route to go with in making sure that your mobile app has continuity throughout all of its features.

Deciding what platform (iOS or Android) to develop on is also important, as different platforms are better-suited for different target markets. To cut back on costs, it is common to develop a mobile app on one platform before scaling up and launching on the other. iOS apps are often better-suited for a younger, US-based, target market, as Apple devices hold a larger market share with that demographic. Alternatively, Android devices hold a larger market share worldwide, so if your mobile app needs to have a global reach, it might make sense to start with Android development before adding iOS. If you are working with an experienced mobile app development company, they should be able to advise you in making the right decision.

Figuring out the needed features of your app is another choice you need to make. The first iteration of your mobile app won’t be the last, as all successful apps add and adapt features in order to attract new users and keep existing ones. That being said, collaborating with your mobile development team is important, as having input from experienced mobile app developers will help in making sure your initial app has all the needed features while staying within a reasonable budget. Working with your mobile development agency to figure out whether you are launching a beta version, a minimal viable product (MVP), or a fully developed mobile app, will help you create your feature list and give your mobile app the highest chances of success when launched in the iOS App Store and/or the Android App Store.

Determining the tech stack you will be using, along with all relevant APIs (application program interfaces) is an additional factor to consider when creating your mobile app. The number of APIs your app uses depends on the feature you have. Figuring out whether those API are free or require payment, along with making sure that they are regularly maintained, is important in making sure that your mobile app functions fully after launch. Your tech stack is highly dependent on whether your app is being developed for iOS, Android our both, so, again, determining the platform(s) you want to launch your app on is a very important decision.

It’s easy to focus on the development of your mobile app and forget to plan for when it hits the Apple App Store and Google Play Store. However, making sure you have a marketing plan, as well as an app support & maintenance plan, in place will increase your odds of success. The best mobile application development companies will offer support & maintenance packages after launch, normally priced on a sliding scale dependent on your number of users and type of mobile app. Additionally, top mobile app development companies will have marketing experience, and be able to advise you on the best App Store Optimization (ASO) strategies for your mobile app. Both of these elements should be considered as a necessity, and factored into your ongoing cost estimates for maintaining and improving your mobile app.

It is important to understand all of the factors that go into creating a successful, engaging mobile application, as the number of prospective competitors out there is seemingly endless.
Figuring out the platforms your mobile app will be on, the features it will have as well as your plans after launch, among many other decisions, may seem daunting. Teaming up with a top mobile application design and development company gives you more resources, and more minds, working toward developing your mobile app and ensuring its success after it launches in the Apple App Store and Android App Store.

Wve Labs
Oct 18, 2019