Mobile travel applications are one of the most popular types of apps being developed in the industry, and for good reason. According to the “Mobile travel trends 2018” by Travelport Digital, 80% of tourists use a mobile app to research their trips beforehand, and over 70% of travelers use a mobile app to book transportation for their trip. While the number of travel apps out there may seem daunting, there is a huge market for them, so designing and developing your own successful tourism mobile app is definitely possible, especially if done in the right way. 

To give your platform the best chances of success, you need to do be willing to put in some work before design even takes place. First, you should clearly define the type of app you want to build; whether you want to focus on transportation, booking, accommodations, travel guides or a combination, clearly defining what you want to offer your users will help define the look and flow of your application. After you decide on the type of app you want to offer, do some competitive analysis on similar apps already in stores. See where they got things right, and where there is room for improvement, and just play with the app. Knowing what is out there will help you in designing the best possible platform for your users.

Once you have an understanding of your competitors and know the type of tourism app you are going to build, the next step in the process is to ideate the features you want to offer. If you are going with an outside mobile development company, talk with them about their experience and what they think. Top mobile development companies should have an idea of what is needed to make your tourism app appealing to users, as well as what will fuel user retention. Whether you need mapping, scheduling, media uploading, or an other number of features, clearly defining those features before you start design will make it easier on your team going forward, speed up the design process, and make sure that your app retains its core functionality while offering your users a streamlined and user friendly platform.

The next step in the process is to begin the design work. If you are using an outside app design company, look for one that has done work you like. A top app design company should have their portfolio readily available on their site, showing you the past projects they have done. Shop around, and talk with your prospective teams about their processes and experience and feel out who you think would be a good fit. Once you have decided on your app designers, show them apps that you like, and what you like about them. Have some color schemes and font styles in mind beforehand, and see what your team recommends as well. Top mobile app design companies won’t be afraid to share their opinions with you, but should also be open to what you have in mind. This process takes time, but it should; the designs are going to define the look of your app, and will essentially attract or turn away new potential users.

Now your design team can get to work! Make yourself readily available during this stage in order to give your feedback on the ideas your team comes back with, and to give as much input as possible. Designing a streamlined app that allows for easy adoption and constant use is important, as the users your app is going to be geared toward will most likely be on the go when using your app. Along with this, there is plenty of competition, so making your tourism app as easy to use as possible is important when trying to drive user retention, and cut back on the chances that users jump ship and go to a competitor’s platform. Also, making yourself as available as possible to your design team is important, as it will help keep costs down by eliminating unneeded or redundant work, as your designers will be able to communicate quickly and directly with you throughout the process.

Designing a tourism app that attracts loyal users isn’t impossible, but it will take proper planning and hard work to make it come to fruition. Doing competitive analysis on existing tourism apps, clearly defining the app you want to develop, creating a streamlined feature list, finding the best mobile development company for you, and having an idea of how you want your tourism app to look, will give your platform the best possible chances of success.


Wve Labs
Dec 19, 2019