Mobile applications are becoming a standard part of most business plans, as they are essential in improving your brand’s outreach and customer retention. As apps have become increasingly popular, more and more mobile app development companies and app design firms are popping up, which has made building an app more affordable. That being said, it is possible to build a mobile app for $20,000 or less, but, depending on the type of app you are building, prices can easily go above $500,000 and even reach close to $1 million. If you are thinking of creating an app, it is important to understand why there is such a range in price so you can know what to expect and what to look for when choosing an app development agency. Here is a quick guide to help you understand the cost of building a mobile app:

The Type of App You Are Developing Has a Huge Impact

Are you developing a game? Mobile e-commerce platform? Social networking app? Is it going to be an iOS app, an Android App, or both, and if so, is it going to be native or hybrid? These are the type of questions whose answers will greatly impact the cost of developing your app. You also need to decide wether you are going to develop a custom app, or use a template offered by certain app development companies (there are perks and drawbacks to both, more on that later). Beyond that, you need to figure out the features needed for your app, the number of pages it will have, the technology you will be using, the number of logins it will have, and what languages it will be available in, among other factors.

Quality Plays a Role

With so many app development agencies out there, the possibilities are endless when it comes to finding the right team. There are a lot of outsourced app developers and freelancers you can go with who will be cheaper. However, when you go with the cheapest option, you are most likely going to have inexperienced developers who will compromise the quality and security of your app, which will harm your ability to attract new users, as well as add significant cost down the road.

There are app development companies that offer templates for your app, and re-skin it to look like a custom app. The plus side of this is that it is a cheaper option than a fully custom app. However, if you need features that are not on the template, adding them might not be an option, or at the very least, will be costly. Along with this, the features that are included may not function exactly the way your app needs, which impedes the user experience, thus hurting your chances of gaining a loyal user base.

The best option is to find a mobile development and design company that fits your needs. When you partner with a reputable app development company, you are ensuring that the app designers and developers working on your project are experienced, and will deliver you a secure mobile app of the highest quality. While developing a custom app with a medium to large sized app development company can be more expensive, you are essentially making the upfront investment to increase the chances of your app’s success, and minimizing costs down the road as your app and user base grows.

While choosing between a cost of $20,000 and $60,000, for what appears to be the same product, seems like a no brainer, make sure that you understand who you are working with. While a freelancer may cheaper, choosing a mobile app design and development company that has a proven, reputable history of success will save you possible headaches (and costs) down the road.

Other Elements to Consider

  1. App maintenance and support is an important factor in keeping your app up to date after launch. It will help you find and address any bugs that your users encounter, while providing users with personalized feedback to their emails and reviews, keeping them happy and using your app, even if there is the occasional bump in the road. Reviewing user feedback will also help you identify any improvements or additions that need to be made to your mobile app as you scale up. App support and maintenance will also help you address any OS updates that occur, as well as API compatibility issues, keeping your mobile app working properly on all devices.
  2. Having a proper marketing plan in place when your app launches is imperative to helping your mobile app gain traction and users. App marketing firms experienced in App Store Optimization (ASO) can help your mobile app move up the rankings, being seen by more potential users. This costs money, but teaming with the right mobile app marketing firm will help your app grow faster.
  3. Starting with a Minimal Viable Product (MVP) can help you create a lean version of your mobile app to start with, with the plan of adding features as your app scales up. Your mobile app development and design agency should be able to help you in making sure that the needed features for your app to function properly are there, with little more, in order to keep initial costs as low as possible. Once your user base grows, you can invest the money your app makes back into it by adding more robust features which will attract more users, and keep the ones you already have coming back

As you can see, there are many factors that greatly affect the price of developing your mobile app. It’s similar to buying a house or a car; there are a lot of options and you won’t know the price point until you narrow down the uniques specifications of your app. Teaming with the best mobile app design and development company should help you through this process, with your app development company being able to advise you on the best decisions to make throughout the process.

Wve Labs
Oct 17, 2019