2014 doesn’t seem like that long ago, but a lot has happened in the mobile application industry in that time. There are now almost five million apps in the Apple app store and Google play store, making the competition tougher for newly launched platforms. Mix that with ever-evolving technological innovations, and you begin to understand how exciting the mobile application industry has become in such a short amount of time. The following are just a few of the ways in which the mobile application industry has changed over the last half decade.
Apps Aren’t Just for Phones or Tablets Anymore
With the launch of the Apple Watch in early 2015, a new era of wearable mobile devices was started. There were some predecessors, but Apple changed the game with their Apple Watch; they made them fashionable and reliable, and continue to improve them with their fifth iteration of the Apple Watch launched in September of 2019. Wearable Android devices are increasing in popularity as well, with technology companies and traditional watch makers jumping into the market. With this influx of new devices, top mobile app development companies have adapted their business models to include development for wearable technology, and if you are thinking of developing your own mobile app, you should make sure to take wearable technology into account.
Cloud Computing Has Become Commonplace
Five years ago laptop computers were the standard for anyone that had to work remotely, as they could store all important files, contacts and pictures. Now, all of those things are uploadable to the cloud, meaning they are accessible from a mobile device. This means that new startups and emerging entrepreneurs can use cloud computing to deploy their mobile apps remotely, with speed and flexibility, at a relatively low cost. Top cloud computing companies like Microsoft and Amazon Web Services are now competing to offer their services at the lowest cost possible, meaning mobile app developers can take advantage of the relatively low cost to launch and maintain a mobile app on multiple platforms.
New Technologies Are Evolving
Augmented Reality has been around for a while, but only recently has it become so accessible to everyday users. Mobile devices are now powerful enough to handle AR software and tracking systems, so AR mobile apps are beginning to flourish. Pokemon Go was one of the first huge successes in this space, hitting almost 45 million users less than two months after it launched. Now many apps are following suit, capitalizing on this new technology for both iOS apps and Android apps. Top iOS and Android development companies are now capable of creating exciting AR mobile apps, and have experience doing so. Five years ago, AR mobile apps were getting their start, and now they are finding their stride.
Conversation Bots & Machine Learning
Using machine learning, another evolving technology, conversation bots are becoming more intuitive and intelligent. With the ability to collect and interpret data quickly, machine learning has made chat bots the new standard in customer service. Whether you are launching an e-commerce app or a finance app, customer service is key to keeping your users happy and engaged. Conversation bots now have the ability to filter through large amounts of data to better assist your users if they encounter problems on your mobile app, and can make product recommendations while engaging users. The best mobile development companies should have experience in developing conversation bots, and will be able to tell you if it is right for your mobile app.
Technology is evolving at a rapid rate, and will continue to do so for the foreseeable future. Making sure the mobile app you are looking to develop utilizes these new technologies in ways that will enhance the user experience and increase engagement is a key component of increasing your mobile app’s chances of success after launch. Top mobile design and development agencies will help you ideate the best possible iteration of your platform, as well as incorporate these new technologies in ways that streamline your mobile app while creating loyal users.