With millions of apps in the Google Play and Apple App Stores, it is important to make every effort to help your app stand out above the crowd. There is a lot that goes into making a mobile app successful, from quality design and development to marketing after launch, and everything in between, the best app development companies will be able to advise you on the steps to take to make sure that your app has every chance to be successful.
Build a High Quality App
This seem like an obvious one, but it can be easy to forget once you start looking at price points from different mobile app development companies. While a higher price doesn’t always mean higher quality, the best design and development companies will typically have a price point that is higher than a freelance developer, or development company with less experience. By choosing a top mobile development agency with a proven track record, you increase your chances of getting a quality, engaging application. Do your research on the developers you are looking at, check out their portfolio and case studies, and see if they have developed a mobile app in the past that has similar features to your app. A high quality mobile app will have great UI design, intuitive user flow, fast loading times and be able to satisfy your user’s requirements within the app. Launching an app that has mediocre performance, design and security is something that happens all the time, you just don’t hear about it because nobody knows about the app.
App Store Optimization
While most people know about, or at least have heard of, SEO (Search Engine Optimization), ASO (App Store Optimization, also known as mobile SEO or App Store Marketing) is less well known. App Store Optimization is a marketing strategy that strives for similar results as Search Engine Optimization in that it will increase your brand exposure, user downloads, user engagement, and your mobile app’s overall ranking in app stores, helping potential users find your app before they find a competitors. There are plenty of marketing agencies that can help you with this, but the best mobile development companies typically have an app marketing department dedicated to increasing the visibility of the mobile apps they develop. Choosing to use the same company for both development and marketing can be beneficial as the team you have been working with from the start understands everything about your app, your target audience and your future plans. As always, do your research and dig deep to find the best app marketing agency for you.
Get Users to Review Your App
With a proper ASO strategy, and some leg work by you, you can get people to leave reviews for your app in the Apple App Store and Google Play Store, making your app more appealing to prospective users looking for apps. While it can be challenging to get those reviews started, don’t use paid or fake reviews as they can be easily spotted by real users and turn them off from your app, or even compel them to complain to the app store. Reach out to journalists and bloggers to give their opinion about your app, and encourage users in the app to leave reviews with calls to action and notifications. Above all of this, the best way to get good reviews is to build a quality app and market it well, and if you do that, the reviews will come.
Branding and Promotion
Choosing the right color scheme, font, graphics and logo design is an imperative part of making your mobile app stand out from the crowd. Choosing a top UI design team to help with your branding and UI/UX designs will help with the initial stages as well as the finished product. A good UI design company will give feedback when needed, and advise on suggested steps moving forward. The best UI design companies will give that feedback, even if it isn’t what you want to hear, as they will most likely have more experience than you when it comes to creating a beautiful, engaging user interface. Once your app gets close to launch, creating a promotional web page is a good idea as well, as it can be an informative platform that helps build anticipation at a relatively low cost. Beyond this, starting a social media marketing campaign can also help generate buzz before and after launch. Posting creative short videos, or links to blogs explaining your app, will help inform users of the value your app brings, and get them ready for when it hits stores.
With over 4 million mobile apps in the Google Play and Apple App stores, doing everything you can to make your app stand out is imperative. By doing some research, leg work and finding the right partner, you can give your mobile app the best chances of success.