With mobile application development constantly evolving, and its value becoming clearer to an ever growing portion of the population, there are plenty of misconceptions that get thrown around. As technology advances rapidly, it is important to know how to integrate it fully into your business plans. Whether you are an emerging entrepreneur, or an established enterprise, a proper understanding of mobile application development can help you make the proper decisions before choosing a development partner.
With over 10 million mobile application developers around the world, there are a lot of options when it comes to mobile app development. A lot goes into app development, from ideation, to UI design, user interface, and development, there is a great deal of experience and knowledge that is needed to develop a quality application. While it is great that there are so many options out there, it is important to research your developers extensively before trusting them with your mobile application. From the technology stacks they use, to the project management style and support offered after launch, make sure that you and your mobile app developer are on the same page before moving forward.
You’ve just launched a beautifully designed, functional mobile application that you know users want. So, now comes the easy part; users will find your app, and your user-base will grow exponentially, right? Not necessarily; there are millions of apps out there trying to connect with the over 500 million mobile users worldwide. To make your app stand out, you need to work with your app marketing company to establish a plan. Clear strategies for App Store Optimization (ASO), social media marketing, user management, and traditional marketing will help set your app apart from the crowd.
While it’s easy to think that your mobile app should be as comprehensive as possible, focusing too much on satisfying all the needs of your user with one app could backfire. Too many features in your mobile app could lead to it becoming bloated and hard to handle, while also taking up valuable memory space on your user’s mobile device. Mobile app users overwhelmingly prefer streamlined, intuitive apps that have only the features they need and nothing more. More often than not, it is better to develop your MVP first, study the feedback you get from your initial users, then scale up your mobile app accordingly.
It seems like developing a mobile app for both Android and iOS platforms is the logical route to go when developing your app. However, when deciding what platforms to launch on, it is important to understand the demographics of your target audience, as well as the features your users want. For example, if you are launching an app in Los Angeles or New York, you may want to start with iOS development, but, if you are launching in London or Dubai, you may want to start with Android development. It is also important to look at the features that your mobile app is going to rely on, as different operating systems work better with certain features. Any way you look at it, it is important to understand who your mobile application is geared towards before you decide on what platforms to develop for.
When collecting proposals for your mobile application and looking at different price points, it can be a bit daunting when you see the final estimated cost of your project. It may be tempting to go with an off the shelf solution, which gives you standard features, re-skinned to look like a custom mobile app. However, even ready made mobile apps have added costs. There are incremental subscription updates, increased costs with more users, as well as the costs piling up when you want to add features to your app. Figure in the times that you have to adapt your business processes to accommodate the default features, and soon you will realize that a fully custom mobile application will be cheaper in the long run.
The mobile application development process should be an informative and rewarding experience. From ideation, to design, to development and support after launch, the process won’t always be easy, but it can be fruitful. With the proper insight, and the right development partner, the end result should be a streamlined mobile application that engages users and adds value to your bottom line.