The entertainment industry is diverse and full of potential when it comes to mobile app development. With wildly popular platforms such as Netflix and Spotify proving that revolutionizing the industry is possible, the opportunities are endless for mobile app developers looking to build an entertainment app. Spotify has over 200 million active users in 79 countries and has quarterly revenues consistently in the billions. Netflix has increasing revenues above $5 billion quarterly, with over 150 million paying subscribers. While these platforms are examples of wildly successful entertainment apps, they, and others like them, follow similar blueprints before, and during, development, as well as after launch that help them become popular to users. The following are some points to consider when ideating your entertainment app, and will help ensure that your mobile app is successful in attracting a loyal user base.
Users Don’t Need Entertainment Apps, They Want Them
Users love to spend time streaming content, but they don’t need to do it. This means if they don’t like the look or feel of an app, they will stop using it and move on. With competition in the mobile app industry getting more fierce everyday, you need to realize that just because you create an entertainment app doesn’t mean it will attract and retain users. Conduct market research, make your mobile app unique and appealing, conduct heavy QA before launch and keep your app streamlined in order to have the best chances of success after launch.
Give Your Users a Great First Time Experience
Users are notoriously quick to abandon an app they don’t understand or don’t like the look or feel of. By making the signup process as easy as possible, your entertainment app won’t intimidate users right off the bat. Using some sort of social media signup (ie: Facebook, Instagram, etc) makes users more likely to proceed with the signup, as they don’t have to manually put in a lot of information. Once your user has signed up and logged in for the first time, provide them with an optional tutorial to explain the app should they need help. Keep the tutorial short and sweet, and allow the user to exit out, should they want to skip it.
Make sure you have a streamlined MVP (Minimum Viable Product) ready for your initial launch, with core features only. This will allow your users to get acquainted with the foundation of your app, and keep them from getting overloaded with unnecessary features. Make sure the user experience of your app is great, with the flow making sense to anyone unfamiliar with your platform. If you are partnering with a mobile development company, they should be able to give you advice on how to accomplish this, as top mobile development agencies have the experience needed to make suggestions that could help eliminate potential headaches down the road.
Deliver Quality Content in the Right Way
Something most successful entertainment apps offer is the ability for the user to customize their experience, and to spend a seemingly endless time enjoying that experience uninterrupted. Netflix releases all of a show’s episodes at once. Spotify allows its premium members to listen to content uninterrupted by ads. Both of them make recommendations based off of their user’s behavior in order to enhance the user experience. When creating your app, you should try to mimic these basic features, as they are proven to work. If you want to monetize your app through advertising, you should also offer your users a premium option (that they pay for) without ads. You should also make sure that the content you are delivering is of the highest possible quality, as your competition will be doing the same.
Have a Clear Path Planned For After Your Initial Launch
You should have a list of features that you want to add as you scale up after launch. Clear communication with your development team will be helpful, as they can better plan for the future if they know what you have in mind. The best mobile development company can only do so much if they are kept in the dark about any further plans for the technology they are building. While all of this is important, you should also remain open to adapting or changing plans as you get user feedback, as it makes no sense to roll out a new feature that nobody wants. Having a clear plan, but remaining flexible, is the key to helping your mobile app progress and succeed after it hits app stores.
Launching your own mobile entertainment app can be a lucrative endeavor, but making sure you are developing an app that users want is of the utmost importance. Addressing the aforementioned issues will help your app become successful by attracting and retaining loyal users.