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When you are a lover of astronomy, the confusion between astronomy and astrology by those who don’t really understand the differences can get pretty aggravating. And in early civilizations, the two disciplines were not separate. Astrology was just the religious side of the science of astronomy. So what changed?

The most significant shift that set in motion the separation of the two lines of thought began in the first century when Ptolemy wrote the very first book on astronomy called the Tetrabiblos. In it, he began to suggest that astronomy should be considered a separate science from astrology. It was quite a revolutionary book because it also was the first scientific document to suggest that the earth was not the center of the universe and that astronomy should be focused strictly on the observation and recording of events in the cosmos.

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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad. So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

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