Most people are visual thinkers, particularly when interacting with a company over web or mobile. For this reason, logo design is more critical than ever. For many businesses, logo design is a cornerstone of their branding. Iconic companies like Starbucks, McDonalds and Apple are all inseparable from their logos.
Whether you're an ambitious startup or an established player in your industry, logo design can separate you from the competition. Working with a partner that understands mobile and web applications ensures your new logo will integrate seamlessly with your online presence. That's an essential consideration today.
Wve Labs is a Los Angeles-based marketing company that offers logo design services for brands across industries and sectors. Let us work with you to create a design that's memorable, mobile-friendly and unique to your business. Check out our Portfolio to see work we've done in the past, or keep reading to learn more.
Every business is different and each logo design demands a unique approach. However, there are some core principles of great logo design that are common to all projects. These include:
A logo should be instantly recognizable, and not overwhelming the viewer is key to that. If it's done well, the simpler the design is, the more likely it will be to stand out.
A carefully chosen color palette not only makes your logo look better but also defines the overall tone of your brand. Choose colors that work well together in any context. Just as importantly, make sure your logo looks as good in black and white as it does in color. This will retain its impact when it's printed out.
The simpler your logo is, the better it will scale to different applications. A well-designed logo will be effective on everything from a small mobile screen to a billboard.
Finally, logo design should consider who your audience is and how you want to present your company to them. Fonts, color schemes and other design elements all have a "personality." Together, these aesthetic choices speak to who you are and how your customers perceive you.
Standing at the intersection of design and technology, Los Angeles' Wve Labs is a partner to clients across the country and around the world. Rather than treating logo design in a vacuum, we take a holistic perspective to create vibrant, memorable images that reflect your brand and work as part of your broader marketing initiatives across print, mobile and web platforms.
Through an extensive consultation and research process, we'll work with you to come up with a striking logo for your business. If you'd like to incorporate it into a mobile or web app, we can help with that too.
We offer professional logo design on its own or as part of our broader portfolio of marketing services. If you'd like to learn more about how we can help, use the form on this page to get in touch with one of our representatives.