What Do Users Look For in a Mobile App?
Clearly, mobile apps are big business. For organizations of any size, a great mobile app is a way of connecting with customers on a platform that goes with them almost everywhere. But what do users look for in a mobile app, and what are some of the common pitfalls to avoid?
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A good mobile app will address a compelling need.
This can include making information accessible on-the-go, creating a more direct connection with your team or otherwise streamlining their experience with your organization and making their lives easier.
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A good mobile app will be responsive.
More than perhaps any platform, the mobile experience should be intuitive and easy to use. Errors, confusing layouts or other design and technical issues will instantly turn a user off and quickly relegate your app to the trash.
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A good mobile app will be compact.
Your app is competing for memory with countless others — a product that takes up less space, while remaining fast and easy-to-use, is more likely to stick around and see use on a regular basis.
Ultimately, every great app begins with a great idea. Our role at Wve Labs is to turn that idea into a workable finished product that meets the above requirements.
