The mobile space is constantly changing — what worked one week ago may no longer be the best strategy for maximizing your conversion rates and growing your business. That's why it is so important to invest in regular app performance audits. Doing so is the only way to ensure you are meeting your goals — and making the right adjustments when you fall short.
Wve Labs offers app performance assessments and audits for mobile, web and wearable platforms. We use a variety of tools to deliver data-driven insights into your app's performance. From there, our extensive experience in marketing and development can help identify the best path forward.
Each client is different — to deliver the most appropriate insights, we use a variety of auditing methods for measuring app performance. After a discussion with your team, some things we may look at include:
User satisfaction rates, app reviews, download counts and other general information about usage
Demographic rankings and other metrics that show you who your core users are
Application, memory, CPU usage rates and other technical details
Error rates, response rates and other metrics related to troubleshooting
An app performance review can effectively cover anything related to your app — how it works, how it's marketed or how people are using it. With a wide range of sophisticated analytical tools available, businesses and developers have more options for getting granular with their data than ever before.
There are many ways to measure app performance and many forms that an audit can take. Taking a data-driven approach and looking closely at the metrics gives you insights that wouldn't be available if you relied on more subjective criteria.
Data establishes clear performance benchmarks that can be used to measure success or failure over time. From there, you can see the results of changes as they occur, letting you adjust your strategy as necessary. Ultimately, this helps you deliver a better quality product to your users, which in turn will drive engagement and increase satisfaction.
Mobile app performance auditing isn't as simple as just running the numbers. It takes expertise to design an audit routine and interpret the results. That's why it's important to work with someone who understands the technical aspects of app design and development — without that context, it's impossible to separate genuine insights from statistical noise.
Wve Labs is an end-to-end partner for web and mobile app design. We specialize in quality products that drive business growth. Marketing and monitoring is a big part of that. We can design and implement an audit program for your app that shows you how it's performing, who's using it and how to take the next steps.
Based in Los Angeles, Wve Labs provides design, development and marketing service for clients around the world. We work with clients in a wide range of industries and begin each project with an in-depth consultation to understand your needs better.
To learn more about our app performance auditing services, please get in touch with us today.